to be a little warmer. Some elements, like the dots that make up One Medical's logo in the shape of a cross, stayed the same, though the colors moved away from green and orange to one solid color.
"The idea of human centered healthcare and design and the member experience was always core to the original offering," Sweeny said. "For brands like ourselves, we chose that font because it has more human elements to it," Chris Peel, creative director at One Medical, told Business Insider. The decision to use the font came from the desire to convey something other than"healthcare" or"tech."
interesting!
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