Equinox bars new gym sign-ups on New Year’s Day as part of marketing stunt

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Upscale health club Equinox went against the grain with its New Year’s marketing stunt that was centered around not allowing people to sign up on Jan. 1.

 

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Equinox Under Fire for Banning New Members on New Year's DayFitness company Equinox is catchin' heat online after launching a day-long campaign that locked new membership-seekers out on New Year's Day. I am so offended,this is offensive. I can't believe they would do something so offensive like this. I'm so sorry to the people offended by this, this is so offensive and I am truly offended by this I am going to off myself due to how offended I am. I'm offended Equinox want to miss out on their most profitable time of the year, apparently?
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