Equinox bans new members on January 1, leading to 'shaming' criticisms

The high-end fitness chain Equinox did not accept new members on January 1, a day when many try to jumpstart resolutions by heading to the gym.The decision drew criticism and praise on social media, with some accusing the company of"shaming" people trying to start the year with healthier habits. Others called it"exclusionary" and"gimmicky." Others praised the company for sticking to its brand values.

"Super bold, super smart, strategically aligned with their brand," wrote marketing and digital strategy professional Jess Smith, on Twitter.

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Equinox Under Fire for Banning New Members on New Year's DayFitness company Equinox is catchin' heat online after launching a day-long campaign that locked new membership-seekers out on New Year's Day. I am so offended,this is offensive. I can't believe they would do something so offensive like this. I'm so sorry to the people offended by this, this is so offensive and I am truly offended by this I am going to off myself due to how offended I am. I'm offended Equinox want to miss out on their most profitable time of the year, apparently?
Source: TMZ - 🏆 379. / 59 Read more »