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On TikTok, women talk about bloating and show distended bellies

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Aria Bendix is the breaking health reporter for NBC News Digital.

Nadya Okamoto had the perfect costume for her friend’s Rihanna-themed birthday party: a likeness of the pregnant pop star in black lingerie, based on her iconic outfit at Paris Fashion Week. Okamoto was not pregnant but her belly was distended: “I literally had a watermelon-sized bloat,” she said. The 26-year-old TikTok creator is vocal about her digestive issues. A video Okamoto posted of the Rihanna costume, showing her “bloated, poo-filled belly,” has amassed 3.8 million views.

The phrase went viral on social media. Wilson said the campaign also had a secondary message: “It’s not normal to be uncomfortable day in and day out.” That message resonates with Alex Hanan, 23, an intensive care unit nurse in Boston. Her TikTok video about foods that have made her feel bloated — such as caffeine on an empty stomach and protein bars — has 1.2 million views.

 

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