How Vitality Global gamified fitness for millions with Synthesis and Confluent

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The world’s largest behavioural engagement platform, Vitality uses the power of incentives, data, and behavioural science to make people healthier and enhance and protect their lives.

Vitality Global’s core purpose is making people healthier. Vitality was born out of the largest private health plan in South Africa. For over 30 years, Vitality has been helping people across the globe to live longer, healthier lives.Vitality Global is a global organisation active in 41 markets. It impacts the lives of about 40 million people globally.

Like any game, players need to know the outcome instantly. Exercise needs to be tracked in real-time, ingested from 20+ devices such as from Apple Watch, and then reflect on the app with the corresponding points and rewards. Apache Kafka® was the winning technology because it’s a distributed event streaming platform . This technology can process a continuous flow of data as soon as an event, such as logging exercise, occurs. This allows members to see their points as they earn them.

Confluent puts data in motion meaning it not only streams data but allows it to be processed and used as soon as it’s generated. It also ensures this real-time data is available across all applications , giving Vitality Global a holistic picture of the business. What made the solution possible was the relationship between Synthesis, Confluent and Vitality Global.

 

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