There’s new leadership at Strava, and they want everyone to know the platform is about to get a bunch of new features, starting with the highly requested dark mode, a family subscription plan, night heatmaps, and, of course, AI. Dark mode as a concept has been around for ages, but it’s been a recurring source of consternation for Strava users on Reddit forums.
For context, Whoop added a ChatGPT-powered coach to its app last year, while then-Fitbit CEO James Park also teased an AI chatbot for Fitbit at Made by Google in October. “It’s more of a summary aspect, but I think that’s really where athletes are going to find value.” Strava’s also adding something called AI-enabled Leaderboard Integrity. In a nutshell, it’ll weed out the cheaters by using machine learning to flag “irregular, improbable, or impossible” activities recorded on the platform.