In its bid to achieve quality health inclusion and improved hygiene for all Nigerians, Dettol on Sunday, April 7th 2019 joined the rest of the world to celebrate the World Health Day.The World Health Day was first celebrated in 1950, and every year since then, the World Health Organisation has used the 7th of April as a day to campaign for raising awareness of the need to improve global health.
According to UNICEF, the prevalence rate of diarrhoea in Nigeria is 18.8 per cent, accounting for an estimated 150,000 deaths yearly amongst children under five due to poor hygienic and sanitary practices. Recently, Dettol signed an MoU with the Federal Ministry of Water Resources to launch the ‘Clean Naija Program’, a national hygiene initiative designed to create awareness and educate the public on the importance of handwashing in order to promote personal hygiene and achieve a cleaner and healthier Nigeria.
RB Nigeria, through its Dettol brand, already has a number of programs committed to tackling some of these issues, but it aims to bring all of its activities into one initiative that will educate and create awareness that will lead to a behavioural change among Nigerians.
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