When Origins first entered the skincare market more than three decades ago, it did so with a bold commitment to create products that were not only good for skin but also good for the planet. The year was 1990, and the prospect of sustainability in the beauty industry was virtually nonexistent. Brands were not yet touting their ethical manufacturing or eco-friendly packaging, and “clean beauty” was still a totally unearthed category.
Origins’ early promise reached new heights in 2009, however, when the brand introduced a new initiative. Origins Green the Planet™, as it has come to be known in recent years, was created to help restore ecosystems through the simple but significant act of planting trees, but after planting more than 2.3 million trees, the program has become so much more.
“Origins' support has been especially crucial in helping One Tree Planted’s Urban Forestry program deepen our impact in under-resourced neighborhoods burdened with particularly low tree canopy cover,” says Jonathan Mason, the organization’s Urban Forestry Director. “Because of the partnership, One Tree Planted has been able to plant more than 6,000 trees in urban areas on three different continents, and that's counting only the work that's already been completed to date.