Life as a YouTube creator was great, but 12 years in, I felt like I was trapped on a hamster wheel

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The never-ending commitment took its toll on my creativity and my mental health. Having a baby was the last straw, says author and broadcaster Hannah Witton

. I started in 2011 when I was 19 years old. But at the end of last year,This decision was something that had been building up for years but it wasn’t until I had my baby in 2022 that things really changed for me, and I knew I could no longer just sit and wait for either burnout or social media “irrelevance” to take me. I wanted to be in the driver’s seat for any major changes to my life and career rather than just feeling like things were happening to me.

Initially I loved coming back to work part-time, but all the cracks from before were showing and getting harder to ignore. The content was suffering and I was running out of steam. I had even less time to dedicate to input mode, which meant I was scraping the bottom of the barrel for ideas and I was extremely lacking in inspiration or motivation. I love nerding out about sex and relationships but I found myself completely and utterly bored.

The other thing that was becoming unsustainable was my mental health. After years of being online I had become hyper-vigilant about anything I posted. I would overthink everything I said and I was beginning to not even trust my own judgment on things, which felt scary and unsettling. All of these reasons led me to reassess what I was doing – and as soon as the answer came to me, I relaxed. I was going to quit., a British creator who’d been making educational videos for a decade.

 

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