Businesses Give Back for Breast Cancer Awareness Month

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October is Breast Cancer Awareness month. According to the American Cancer Society, 1 in 39 women will die from breast cancer, about 2.5%.

My little sister died from breast cancer. The numbers surely say that you know someone who succumbed to breast cancer, too. But the National Breast Cancer Foundation encourages us to think of those diagnosed with the disease as more than sick people, but rather, with their personalities and talents.

Brian Schultz is the founder of The Freshwater Pearl Company, whose very inspiration for being was his mom’s 19-year struggle with breast cancer. “The mission and purpose is to honor my mom. 2% of online sales goes to cancer organizations.” He describes his mom’s first diagnosis – there were remissions and recurrences – as “the real shock.” He recalls his father driving her to medical appointments from Connecticut to Boston.

Another nonprofit that Schultz works with is Runway for Recovery. This organization disperses funds for a wide variety of needs that cancer victims and their relatives might have, including travel expenses, relief nannies, tuition for college. Schultz contributes to their galas, including one happening on October 26 in Boston.

She credits the spirit of her mom for getting the hat business started. After Iris died, Yair kept dreaming of blue butterflies, then, that her mom said, “This is our sign.” Being inspired to attend religious meetings, she went to an Israeli event in L.A. A rabbanit called Yair to the front, pointing out her hat, “Modesty. You can all wear a hat.” Hat making at that point was a hobby, not a career. But at the event, people requested hats from her.

 

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