Aissaoui: leading with passion & purpose
“We make it our mission to reimagine how responsibly olive oil is made, and the food that we are bringing to the people to help them eat, live, and feel better. By always raising the standards for what it means to be sustainable in the olive oil industry … Making sure that new employees, especially, feel they have “added value, and they feel their contribution, whether it is professionally or personally,” is key to company culture, Aissaoui asserts. “And rewarding that, I think, is very important as well. So, those things, whether a century ago or today, they remain, I think at the core of what the company can do to go through our challenges, learn from them, and come out stronger.
Initiating change within the agricultural sector is a daunting task, Assaoui says, especially when dealing with generations of farmers rooted in tradition. Pompeian has navigated this challenge by creating a tiered approach to sustainability in its 100 percent farmer-owned supply chain, ensuring it accommodates the diverse needs of its farmer partners.