Christian's ex-wife, Susanne, was credited with transforming the brand's image, then the company sued her for starting her own shoe brand under the Birkenstock family name.In 2012, the Birkenstock family gave up control and became a corporation, naming Markus Bensberg and Oliver Reichert as co-CEOs.
That year, fashion designer Phoebe Philo covered a pair of sandals that looked like Birkenstocks with a mink lining, provoking newfound attention to the classic shoe as more brands copied the style.In 2015, Birkenstock came out with its EVA sandals, a new take on its classic cork and leather styles, sold for about half the price. The shoes are made with a light, water-resistant synthetic material composed of ethylene-vinyl acetate.
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