Ad verification company DoubleVerify plans to acquire adtech firm Scibids for around $125 million.Scibids clients include major ad holding companies and advertisers like Diageo and Dell.
DoubleVerify helps marketers avoid having their ads appear next to objectionable content and lets them verify that those ads were viewable to real people. Scibids technology uses the data generated by a marketer's advertising stack to automate bidding in ad auctions and how much budget to devote to each campaign.
Scibids' tech dramatically increased user attention levels and the number of impressions DoubleVerify won in ad auctions across several campaigns with Fortune 500 brands, DoubleVerify CEO Mark Zagorski said.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more: