, the CMO of jobs site Indeed, has made social issues a central part of her presence on social platforms like LinkedIn: During Pride Month, Indeed's editorial content featured broad LGBTQ+ content."We champion issues like LGBTQ+ rights and gender-pay equality, but don't get as much organic negativity as I'd expect," Jensen said."Inclusivity and diversity are part of our fundamental business goals. Talent is universal, but opportunity is not.
"Consumers will always ask, 'Is this a brand for people like me?' The backlash represents a failure to understand the consumer," Whitler said."Look at politics, where they will write a statement and test it with every splinter group and subset. Which statement or position will bring in the broadest public reaction?"ChatGPT, generative AI, and other tools hold huge promise for marketers.
Marketers who believe ChatGPT will replace them are also misguided, Adashek said."It will augment creativity, not replace humans," he added."Somebody's got to run the prompt. Some people will need to get new skills along the way, and jobs may change. There must be constant learning." In hospitality,"traditional media still plays a huge role," said Accor's Schellenberger."It's partially dictated by budgets. In terms of reach, there's still no match for TV in markets like Germany and the UK. If your No. 1 KPI is building awareness, traditional media is still the best way to do it, along with other digital media tools."
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