About eight years ago, I decided I wanted to be a chief marketing officer.
In November 2019, I joined OpenTable and Kayak as head of marketing — just three months before the Covid lockdown began in North America. Let me assure you that working in the travel and dining industries during Covid was not relaxing. Sadly we had to downsize a lot, and I learned a lot more than I wanted to about crisis management.
You need to not only stay on top of them, but have a perspective on how your business should address them — how your CEO should talk about them internally, whether or not to engage externally, or what actions the business should take to remedy the situation, if applicable. It's a constant avalanche and the world is getting crazier every day.
If the answer to most of those questions is"yes", then we need to take a stand, internally and publicly, just as we did with the Supreme Court overturn of Roe v. Wade. We had to voice our belief that all people deserve safe health care.CMOs once upon a time were largely responsible for making great ads, acquiring customers, and keeping the company from looking bad in the media.
The role of the CMO is to bring disparate parts of the organization together to try to tell a cohesive story to customers and the market.
Health Health Latest News, Health Health Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
NotCo CMO Fernando Machado, known for bold DEI-driven campaigns, explains how marketers should approach DEI...Fernando Machado, CMO of NotCO, talks about what marketers overlook while trying to embed DEI into their campaigns
Source: BusinessInsider - 🏆 729. / 51 Read more »
LinkedIn AI chat feature saved time but got my experience wrongI used LinkedIn's new AI chat feature to message people about job opportunities. It saved time, but kept getting my experience wrong.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Coldplay fans in Singapore take to Twitter to express fury at TicketmasterTicketmaster issued more than 1 million queue numbers for Coldplay's Singapore concert. Rumbles of fury at the platform are rolling through Twitter as people say they got frozen out of purchases.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Vegan landlord in New York City banning tenants from cooking meatA vegan landlord in New York City has been banning tenants from cooking meat since 2007, sparking a discussion about quirky landlord requirements
Source: BusinessInsider - 🏆 729. / 51 Read more »
Bill Ackman says he's fully vaccinated, just wants debate on vaccinesInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Tesla vs. Polestar: Which is better?Tesla vs Polestar: I drove electric cars from both to see how Elon Musk's automaker compares to the startup
Source: BusinessInsider - 🏆 729. / 51 Read more »