Twitter's next act depends on its ability to exterminate bots

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 16 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 10%
  • Publisher: 51%

Health Health Headlines News

Twitter 2.0 is an empty promise unless it exterminates the bots

the company had removed 90% of its bots, recent research shows just how persistent this problem continues to be. It's also a difficult problem to measure objectively., citing findings from several researchers.

Analysis carried out by cybersecurity firm Cheq noted that paid advertising traffic driven by bots to its clients accounted for about 12% of traffic — the same level as a year ago.Insider contacted Twitter for comment, but the company responded with an automated message that didn't address the inquiry.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in HEALTH

Health Health Latest News, Health Health Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Twitter CEO Linda Yaccarino sparks heated 'Enter Twitter 2.0' debateInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Scammers find success with bank fraud texts, FTC warnsInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Source: BusinessInsider - 🏆 729. / 51 Read more »

P.F. Chang's CEO reveals why he wakes at 4:30 a.m. daily to work outInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Nike expands deals with some retailers amid DTC shift in strategyNike is mending relationships with retailers as more brands recognize the constraints of direct-to-consumer models
Source: BusinessInsider - 🏆 729. / 51 Read more »

Masters neighbors next to Augusta National refuse to sell homeThe owners of a 1,900 square foot house next to the Masters golf course keep turning down millions of dollars to sell
Source: BusinessInsider - 🏆 729. / 51 Read more »

Analyst: Apple is on cusp of monster iPhone sales, stock priceA top analyst says Apple is on the cusp of another monster sales cycle for the iPhone 15 and its share price will break more records
Source: BusinessInsider - 🏆 729. / 51 Read more »