Twitter's finances are a mess
Musk has introduced new measures to improve this dicey situation, by getting users to pay for services like verification. On the other hand, the potential for Carlson's broadsides to slip into the conspiratorial and vitriolic will greatly test the patience of advertisers.The third challenge is competition. Musk's penchant for rubbing people the wrong way has led several opportunists to recognize the frustration users and advertisers have had in recent months by introducing them to rival platforms. have struggled to attract significant numbers given its clunkiness and long waitlist to join.
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