Rolex's certified pre-owned program has finally arrived for American shoppers looking to get their hands on a luxury secondhand watch directly authenticated by the company.
The rollout began Wednesday when the luxury watchmaker announced it would expand its resale program from six European countries to select Tourneau Bucherer boutiques and, eventually, Watches of Switzerland stores in the US,"Given that Rolex watches are built to last, they often live several lives, changing hands over the years," the company said in a statement, according to Forbes.
As part of the program, the pre-owned watches must be at least three years old and will be examined by the Rolex team to be certified as authentic.
Rolex first introduced its secondhand program to the world in December 2022, launching in countries including Switzerland, Germany, and France. Prior to the announcement, American watch collectors had to seek out resellers with authentication programs like
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