The revenue generated by each employee at Twitter collapsed in the years running up to Elon Musk's $44 billion buyout, shedding light on why the billionaire planned to axe half of staff after taking over.
Twitter's revenue per employee cratered by almost 60% between 2018 and the period of 2022 before Musk's takeover of the embattled social media company, Insider analysis of the firm's SEC filings found.is a simple measure of efficiency that was previously in vogue in the aftermath of the 2008 financial crash. It gives companies a chance to assess how productive each employee at their company is on average by dividing revenue by the size of their payroll.
Since 2018, Twitter has seen a drastic fall in the revenue generated per employee. The number fell from $776,112 in 2018 to just $317,333 in 2022, beforeAt the same time, Twitter almost doubled its headcount from 3,920 in 2018 to around 7,500. Since taking over, Musk has laid off thousands of staff and been vocal about focusing on a core of critical engineers, publicly lambasting those
Even though this is a leak, all this proves is Twitter drastically overcut, too quickly and without maintaining revenue.
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