, said she'd accessed other valuable marketing leads through LinkedIn, including public-relations and speaking opportunities.
"Someone's making a very quick decision on whether to follow you or whether to book you from your profile page," Rivera said."It's helping you convert, just like a web page." "Your first six or seven words are really important for when you show up in search results or when someone sees your comments on someone else's post," Rivera said.which makes a few valuable changes to your profile, including setting the default action on your profile from"connect" to"follow" and allowing you to add five hashtags to the top of your profile to quickly explain your areas of expertise as well as a clickable link directing people to your website.
"I have when I was on ABC News Live, my TEDx talk, some of my posts that went really big," she said. "Not a lot of people are going to read the 'about' section, but your ideal client might," Rivera said.When posting on LinkedIn, it's easy to always be in sales mode or brag about your latest company win. But Bhattacharyya said you should be a resource for your followers and others, rather than treat LinkedIn like your résumé.
"Maybe it's a question that you want people to answer in the comments," she said."If you're in the middle of a launch, maybe you say, 'If this resonates with you, send me a direct message to take the next step.'""I think sometimes when people are posting but they're not getting traction, the missing piece is they're not building community," Bhattacharyya said.
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