The acquisition details were not disclosed; however, it is reported that this acquisition marks the beginning of JYY Group’s penetration strategy in the international market. Marketing vanguards in the group include “Jin Ye Ye”, known for its gifting industry, and “JYNNS”, a new-age healthcare.
As a fallout from the Covid epidemic, consumers are paying much more attention to healthcare. In its capacity as a wellness company, JYY Group aims to improve the well-being of Malaysians. Providing busy modern people with the nutrition and taste of an Oriental food delicacy without hassle and preparation time, it was the first company to introduce instant bird’s nest products.
According to JYY Group’s chief executive officer Alann Tan, the acquisition will help him pursue his vision of promoting a health and wellness culture, by acknowledging Lo Hong Ka’s long and deep-rooted position in the bird’s nest industry.Lo Hong Ka's natural fit with JYY Group allows it to achieve certain economies of scale while significantly expanding sales and reach of all existing product lines. The group sees it as a strategic move and Lo Hong Ka, a timely transition.