Forget Weed For Wellness, Pure Beauty Wants To Get You High

, is a typical startup. The brand launched in a South Central Los Angeles garage with a $30,000 cigarette rolling machine and went through dozens of different types of paper—one burned too quickly, another too slow—until they landed on a marijuana cigarette that felt and smoked just right.

During Hall of Flowers in 2019, a cannabis trade show in Santa Rosa, California, David Mars, an investor with New York-based White Owl Capital, came across Pure Beauty’s booth. He was struck by its clean, minimalist design and intrigued by its sustainable cultivation methods.

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