Meet No. 8: The New Nootropic Gummy Sparking Joy And Changing The Conversation Around Mental Health

While the vitamins are supplements geared towards your particular goals, No. 8’s ethos is centered on the power and beauty of building rituals.

lychee, and pear. Chan continues: “Also, no matter which way you slice the ‘8’, whether it's horizontal or vertical, it's symmetrical. And that was a great way to embody our belief in that mind and body connection.” To kick off the design process for No. 8, Chan and Lim asked 20 of their friends to show them how they store their supplements.

“My time at Museum of Ice Cream is really where I learned the power of brand identity and the importance of utilizing these various mediums to reinforce it. So whether it's the green box the jars come in, or the rich printed brochure that explains the ingredients, or even the visual identity of our social media content, everything that we put forward complements the sensibility of the brand.”

“He came to me with the idea, which led me down the rabbit hole of analyzing and experimenting with nootropics,” Chan shares. “We began brainstorming all the different ways we could approach this category differently. That led to a cold outreach to Dr. Bowen Jiang and Professor Dr. Octavio Choi, the two Stanford neuroscientists on our Medical Council who have been with us since day one, from formulating all the way through to content development on mental health on brain health.

Brain Pills!

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