Now that kombucha has achieved ubiquity, the early adopters of the wellness world are switching to adaptogenic drinks.
These are concoctions made by steeping mushrooms, hemp , herbs, spices and amino acids in water. The claimed benefits of such potions include counteracting the effects of stress and a boosted immune system .Already, boutique makers of non-alcoholic beverages are seeing an opportunity and you can find fizzy versions locally that promise to help you unwind at the end of the day., had a global market worth $US1.7 billion by 2019, a figure that is expected to reach $US2.4 billion by 2027.
The traditional Chinese beverage of sweetened tea fermented using a bacterial culture called a SCOBY , found favour because of it’s purported benefits to gut health. Adaptogenics are already a large global market since they are used in traditional medicines in Asia. Given their purported calming properties, they are poised to become a staple for consumers in the pandemic era.
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