Medibank trials heart attack rehab in health care, costs push

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'How do I make this person the healthiest smoker I can make them?' - The unlikely questions behind Medibank's push to make its customers healthier.

Medibank is enrolling heart attack patients in a personalised rehabilitation program designed to ward off secondary cardiac events, as part of a push to take a more hands-on approach to managing its members' health and reduce its hospital claims bill.

Patients have weekly telephone consultations with a cardiac nurse or physiotherapist about lifestyle modifications such as smoking, diet and exercise; their medication regime, and returning to normal activities following hospitalisation.“It's based around the principle of health coaching – you can’t just tell a person to go out and lose weight if they don’t want to lose weight ... [or] maybe they don’t want to stop smoking," Dr Swan said.

 

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