Reaching for a diet or zero-calorie soft drink instead of the full-fat version actually does more harm than good.
Researchers from the University of South Australia discovered that opting for drinks flavoured with low calorie sweeteners doesn’t curb our craving for sugar. The team of scientists looked over data from a US study of 5,158 adults over a seven-year period. Their conclusions were published in the, where they explained that individuals who opt for sugar-free alternatives are setting themselves up for a downfall.
‘Consumers of artificial sweeteners do not reduce their overall intake of sugar,’ Professor Peter Clifton, lead author of the research, explained. ‘They use both sugar and low-calorie sweeteners and may psychologically feel they can indulge in their favourite foods.’The scientists warn that the popularity of these zero-calorie drinks are increasing under the illusion of health and that consuming them regularly could contribute to developing conditions like type 2 diabetes.‘There has been a 200 per cent increase in LCS usage among children and a 54 per cent increase among adults in the past 20 years,’ Professor Clifton said.
You ok hun PHE_uk ?
Jack Daniels and Coke is my fav so we have a problem!
Well no shit
I could of told you that 🤣 you e seen them Diet Coke drinkers
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