Ancestry debuts new genetic health services - Business Insider - Business Insider

Business Insider Prime the company would pursue a health screening service. Notably, the company has chosen to forego the direct-to-consumer approach favored by competitor 23andMe, opting instead to provide physician-ordered tests through a partnership with PWNHealth.Available at launch, AncestryHealth Core will inform customers of their genetic risk factors and carrier status for hereditary diseases.

AncestryHealth Plus will offer a more comprehensive picture of genetic health and offer regular health updates. AncestryHealth Plus will be more expensive than the Core — $199 versus the Core's $149 price tag — but the potential insights the test offers for consumers are likely to outweigh the higher cost.

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