For the past four years, one Michigan man has been raising funds and generating awareness for Breast Cancer Awareness Month—through his clothes., started"Pink Week," an online campaign designed to call attention to breast cancer and the struggles faced by those living with it.has picked one week in October during which he wears at least one item of pink clothing each day wherever he goes—including the courtroom.
Sitting in doctors' offices over the course of her cancer treatment, McDonald came across many women in similar situations—with growing medical expenses their insurance wouldn't cover. Some had considered stopping treatment so they could return to work, she said.