launching, and it did so as a direct response to its followers' feedback.
"We asked our community what their top skin-care concerns were, and hyperpigmentation and dark spots kept coming to the top of the list, so we knew we wanted a product to help with this," says Summer Fridays' co-founder,. "They had been asking us for serums as well so we took a look at what our followers wanted and then formulated a product made from our communication with them," she adds.
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