Instead, in 2016, at the age of 34, Sudharta co-founded a startup that attracted the interest of the Bill & Melinda Gates Foundation and today becomes the organisation’s first ever equity investment in an online health-care platform.
About 40 million people use Halodoc’s app or website to connect with more than 22, 000 licensed doctors in Indonesia for an online consultation. Sudharta said in an interview he is aiming to expand that by 2020 to 100 million people – more than one in three Indonesians. Once they have a diagnosis, patients can buy medicine through the app from one of more than 1, 000 pharmacies and get it speedily delivered by motorcycle or scooter.
Despite efforts by the government, infrastructure and services remain largely overwhelmed, with traffic snarls in major cities like Jakarta and public facilities often operating beyond capacity. People can make a living by queuing for others. Across the table, Dr Devi Anneta was following up on the progress of a 51-year-old man who had been hospitalised for high cholesterol, hypertension and joint problems.
Back in Indonesia he joined his father’s firm as a trainee, and was sent on his first day to the port with a stack of cash. His job was to hand out a 1, 000 rupiah note bonus to each worker carrying a load of shipment. Sudharta adopted the pseudonym Budi Jonathan to hide his identity and began as a junior medical representative at Mensa, often waiting until past midnight for a chance to pitch drugs to overworked doctors. Over the next 13 years he rose through the company ranks.
Sudharta left the meeting with the message that if you’re lucky enough to be able to change the world, do good, stay on course and don’t get distracted by the financial rewards.
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