WHO says e-cigarettes, 'smoke-free' products do not help reduce cancer

GENEVA: Electronic cigarettes and heated tobacco products are not helping fight cancer, the World Health Organization said on Friday, urging smokers and governments not to trust claims from cigarette firms about their latest products.

"While some strategies are public and others more covert... all have the goal of weakening tobacco control." Philip Morris spokesman Ryan Sparrow said the WHO's message made it harder to provide safer options for people who cannot quit smoking."There is no question that the best choice for smokers is to quit cigarettes and nicotine altogether. The reality is many people do not. We cannot turn our backs on them," he said."Organisations like the World Health Organization need to stop talking at smokers and start listening.

Vinayak Prasad, programme manager of WHO's tobacco control unit, said development of new products was solely intended to expand the markets of tobacco firms.

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