The Sun’s End Of The Line campaign touches the hearts of millions whose lives have been blighted by the deadly drug

For both, the initial euphoria quickly descended into a life of anxiety and paranoia, two of the biggest side effects of cocaine.

The campaign has also been backed by organisations including charities SANE and DrugFAM, as well as doctors across the country. “We hope the campaign has helped to raise awareness and encourages people to support efforts by the government and local communities to mitigate the harm this drug causes." That’s why The Sun has launched its End Of The Line campaign, calling for more awareness around the drug.

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