How Peloton's Spin Instructors Became the Rock Stars of the Fitness World

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Walkout music blasts through the sound system and stage lights illuminate the room as two security guards escort Jessica King to her spin bike at the front of Peloton’s New York City Cycling Studio...

finalist, had never been on an exercise bike when she met with Peloton founder and CEO John Foley. She’s now been a coach with the company for over five years, has amassed over 70k followers on Instagram, launched her own wellness and life coaching program and changed more lives than she can count on two hands. Here’s what she has to say about fame, fitness and interacting with fans.You know, even to this day I don’t think we look at it through the optics of “oh my god, we’re celebrities.

Are you ever surprised at how intimately people feel connected to you? Would you say the reactions you get are akin to how fans interact with actors or pop stars? It is different in the sense that celebrities are untouchable and we are incredibly accessible. We’re not just some exciting thing they see in some movie or TV show, we are speaking directly to them in the form of shout outs, in the form of motivation that is specific to their needs or current experience. This has never been done before so there’s this moment of newness, realness and excitement—but also I would say a little caution.

When people run up to us with abandon, we need them to remember that we want to connect too. It’s important for us to always stay humble, because they put us up on a pedestal that we don’t necessarily want to be on. We want to come at it from a heart-centred place; human to human connection. So, it’s our responsibility to stay grounded and to speak [with fans] just like we do everybody else.

 

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