The campaign quickly drew criticism from some on social media, who claimed it was downplaying mental illness or attempting to profit off the subject. Others wondered whether Burger King was making resources available for people with mental health issues or making monetary contributions to any organizations. "Mental disorders are not just moods like 'pissed' and 'DGAF,'"
Meanwhile, some mental health groups say elevating the conversation around mental health, even if it is through a marketing stunt, can be a good thing.Kevin Wong, head of communications at the Trevor Project, said if Burger King restaurants are elevating the conversation for mental health and increasing discussions around topics like depression and mental health, that may be helpful in shedding light on those topics and destigmatizing them.
"This is the way they communicate and talk," she said. "You have to speak to people in a way they understand and in a way they feel comfortable and safe, and in a way they can relate to."
If they used emoticons on the packaging instead, would it have been acceptable?
Can we all grow the heck up. It's true no one is happy all the time. Get a sense of humor. Good grief.
It’s probably just a planned marketing stunt to market the impossible whopper, but hey what do I know about marketing 🤷🏽♂️. 😂😂.
People suck.
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