Renowned perfumer Jo Malone did a fragrance demonstration at Marina Bay Sands, to celebrate the launch of Jo Loves at the hotel.
Imagine fragrance tagines where colognes are warmed in North African earthenware pots, releasing aromatic clouds for you to savour, and spoonfuls of non-edible foams to paint onto your body with brushes. Visitors are encouraged to sniff rather than taste, because nothing is edible.a circus around everything I’m doing, so you can never forget the first time you smell Jo by Jo Loves,” says Malone.
“This has become a central consideration in our ongoing refurbishment of our hotel, and a guiding principle across our design aesthetic, furnishings and amenities.”Besides being a savvy businesswoman, she is also a storyteller who weaves her life journey into the fabric of her brand, engaging and inspiring the audience with each anecdote.
She formulated a Nutmeg & Ginger scented lotion and body oil as gifts for her most devoted clients. It became so popular that in 1983, at the age of 21, she launched Jo Malone London, an at-home business specialising in perfumes and scented candles. Malone continued to lead the brand in Britain as chairwoman and creative director, guiding its creative vision and growth. Under Estee Lauder’s ownership, Jo Malone London expanded its reach, entering new markets and establishing a global presence.
She decided to resign from Estee Lauder in 2006, but her sense of smell eventually returned while she was on a holiday in Turks and Caicos.“Once those five years were up, within 48 hours, I was sitting around a table planning my comeback. But what was I going to call myself? Who are you without your name?” she says.
“It was the product that took us into the global market and captivated people’s imaginations. The Gen Zs and Gen Alphas think it’s the coolest thing ever,” she says.Scents of summer: Seven new fragrances for the hottest time of the year