Cristiano Ronaldo has been accused of “ambush marketing” after his heart rate data from Portugal's game against Slovenia was published by the fitness company
designs wearable devices that measure a range of measures including your heart rate, athletic performance, and sleep score. Ronaldo, the captain of Portugal, recently partnered with the brand and is wearing his device during Euro 2024.Following Portugal's penalty win against Slovenia, was only partial, as it did not show what happened when Ronaldo missed an earlier penalty kick, nor what happened when he started crying after seeing his mother in the stands.It has led to accusations of "ambush marketing" by Ricardo Fort, the former head of global sponsorships at Visa and Coca-Cola. "This chart has been circulating today," Mr Fort posted. "Cristiano and