The ‘Give an X’ social media campaign run by non-partisan, non-democracy group My Life My Say during the 2024 UK election.CLACTON-ON-SEA, England: Young Britons have grown up amid a global pandemic, deep cuts in public services, and one of the worst cost-of-living crises in recent memory.
“You don't need to know about politics. You don't need to be interested in politics. It's about your life and what matters to you,” she added. “We’ve got young people on digital, really getting the message across to their peers that as a generation, collectively, we really need to stand up.” This has been apparent outside urban centres, like in the coastal town of Clacton-on-Sea on England’s east coast.