CVS will bring hundreds of SmileDirectClub shops to its stores this year

div > div.group > p:first-child"> The drugstore chain will open"hundreds" of SmileDirectClub locations inside its stores this year, with plans to open more than 1,000 locations over the next two years, the company announced Thursday. Called a SmileShop, customers can receive a 3D scan of their teeth that will be used to create a pair of invisible braces.

CVS is trying to keep up with its changing customers. People are shopping online more, especially on sites like Amazon, hurting CVS and other drugstores' sales of everyday items like vitamins and toilet paper. CVS thinks focusing on health and beauty products and services will be a way to draw people in.

CVS found the SmileShop locations were attracting new, younger customers in the pilot, CVS Pharmacy President Kevin Hourican said in an interview. Of the 609 SmileShop visitors surveyed in three stores over a month, 32% weren't regular customers, he said. Many of the patients were millennials, a key demographic CVS wants to tap.

"This is big for raising awareness, and it opens up new marketing opportunities," SmileDirectClub co-founder Alex Fenkell said."We got into this business to increase access to care."

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