Cameras and lenses are displayed at Fujifilm Holdings headquarters, in Tokyo, Japan, June 7, 2024.TOKYO — For years, Japan's Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a roaring success, boosting its bottom line.
"We found that the orders far exceeded our forecast," Igarashi said. "In that sense, I was surprised that although we doubled our preparations, it still came up short." The company projects imaging sales growth to slow to 2.2 per cent in fiscal 2024 from 14.5 per cent, while operating profits in the segment are expected to dip 1.9 per cent, estimates analysts say are conservative at best.
"Smartphones make it so easy to take photos that photos have been devalued," said Marx, author of Status and Culture.