would probably be among the first to come to mind. However, Costco's top executive just revealed that their most essential item isn't something that you can add to your shopping cart or grab from the food court., new Costco CEO Ron Vachris divulged that the most important product is the warehouse membership itself rather than its products.
Those who shell out for the pricier Executive Membership can also receive 2% cash back on qualifying purchases. This reward add up fast for customers who shop at Costco often. According to the company'sMore than four decades after the very first Costco warehouse opened its doors in 1983, the retailer's customer base is still growing at a rapid pace. PerMembership sales could become even more fruitful for Costco if it follows through on its long-anticipated membership fee hike.