‘She massaged the inside of my nostrils’: Inside the bizarre world of modern wellness treatments

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‘Wellness’ has been around for 300 years but it’s never been so expensive or bizarre. From silk eye-serums to guinea pig rubs, Christine Manby explores the numerous paths to health, wealth and happiness

Many years ago, freaked out by an impending deadline on a half-finished novel, I forked out for a shirodhara head massage, which involved staying dead still while a stream of oil was poured on to a spot in the middle of my forehead. The treatment was supposed to release stress and help me sleep. I spent the duration of the treatment itself – half an excruciating hour – worrying that if I moved even a millimetre, I’d end up with oil in my eyes.

 

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