—Dry eyes disease is currently emerging as a rapidly spreading but unnoticed epidemic. It is concerning to learn that 1 out of every 5 people in the Philippines is affected by this condition, which is further aggravated by our excessive screen time. According to experts, this issue has been steadily gaining attention and causing worry.
Eye Mo, a trusted global brand and a household eye drop brand in the Philippines for more than 50 years, has complete products for Filipinos when they have eye irritation. Eye Mo Red Eyes to relieve red eye irritation, Eye Mo Moist to relieve dry and tired eyes, and Eye Mo Daily Care to clean eyes and relieve itchiness. Eye Mo Moist contains Hypromellose that is the first line of treatment for dry eyes, according to World Health Organization .
Wag Tiisin ang Dry Eyes #MoistUrEyes”. More than just a campaign, it is a call to action. We aim to raise awareness about the prevalence of dry eyes disease and the importance of proper eye care. Through this campaign, we will disseminate educational materials, engage with communities, and collaborate with healthcare professionals to spread our message far and wide. Furthermore, our impact extends beyond the products we offer.
To make it more relevant, Eye Mo also engage with Ken Chan, the multi-awarded actor in the Philippines says Earl Jayona, Sr Marketing Manager Eye Mo.