shot out of the Women's Quarter Final match between Netherlands and United States on day seven of the Tokyo 2020 Olympic Games at International Stadium Yokohama on July 30, 2021 in Yokohama, Kanagawa, Japan. The Women’s World Cup lifted FIFA to a whopping $1.17 billion in revenue, a record 46.
Women's health has historically been overlooked and underfunded. Only 8% of sports science research relates to conditions which exclusively affect women or affect them differently – up from 6% in 2020. Conditions can vary from menstruation, hormonal disorders and pelvic health to nutrition and injury risk.
As the General Partner of Goddess Gaia Ventures, Europe's only dedicated women's health investment fund, women's sports is a key investment vertical for us. While most funds have women’s health as an outlier in their portfolio, GGV works with both female and male founders focused on healthcare solutions that solely, disproportionately, or differently affect women.
Established brands such as Nike and Lululemon have noticed the important market women’s sports presents and have therefore developed clothing and footwear which are tailored to women athlete’s particular anatomy, height, weight, movement, speed, and power – things that were non-existent before 2022.
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