Apple keeps fragmenting the iPhone because it pays

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Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G.

In the beginning, there was the OG iPhone way back in the 2007 fiscal year, and it appeared as Apple's sole handset warrior all the way to the iPhone 5 in 2012. Then it was joined by the first iPhone 6 Plus model with larger screen in 2013.joined for the ride to carry the torch of smaller iPhones for the nostalgic types in 2016.

Apple is setting its iPhones so far apart from each other because this approach is bearing fruit, and people are increasingly buying the most expensive iPhones while scoffing at the cheaper models.versions sold almost twice better than, say, the iPhone 11 Pro models for a year on the market. As perThe trend now continues with the latest Pro models of Apple, but at an even greater skew towards Apple's most expensive iPhone.

 

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