Australia-first anti-vaping campaign uses threat of social harm, not cancer, to get its message across

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The first national anti-vaping campaign won't revive graphic imagery of tar-filled lungs or people in their deathbeds, but raise a different fear.

The first new anti-smoking campaign in a decade will target vaping as a focus of its messaging.Proposed laws to ban the sale of vapes outside pharmacies are due to be voted on this month.

Instead, it asks young people who may have begun socially but find themselves soon hitting the vape routinely: "Why are we still doing this?"The government's latest $63.4 million anti-smoking campaign is the first to also target vaping, and specifically try to curb a return to rising smoking rates among younger people.

Health Minister Mark Butler said the campaign hoped to discourage vapers before they became too dependent. If that bill passes, people will require a prescription to vape, and will only be able to buy regulated products from pharmacies.Mr Butler said there was no time to waste to prevent a new generation of addicts.

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