Equinox Celebrates Pride and Explores ‘The Disappearance of the Binary’ With Work From Major Artists

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The high-end fitness company is planning a benefit auction to support the LGBTQIA+ community.

Inclusivity is a recurring theme in Equinox’s advertising and social media channels, so it’s no stretch that the fitness company is celebrating

More than 20 works are up for grabs from such major league talents as Steven Klein, Marina Abramovic, Sir Isaac Julien, David LaChapelle, Yael Malka, Nevot Miller and others. They are on display at the Auction Collective, presented by Christie’s. The benefit auction will run from June 18 through July 2.

Having been a key part of the Equinox corporate team since its inception 33 years ago when it was a family-run business, Equinox’s senior vice president of communications, events and philanthropy, Judy Taylor has not only seen the company evolve into a health and wellness juggernaut, but also how its incorporation of, luxury and fashion has enhanced its branding.

 

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