Vitamin Shoppe to sell edible CBD supplements as consumers clamor for cannabis compound

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It's one of the first major national retailers to sell CBD supplements since Congress legalized the cannabis derivative in December.

div > div.group > p:first-child"> The Vitamin Shoppe started stocking its shelves with oral CBD soft gels this week and will start selling CBD drops by the end of the month. The move flies in the face of guidance from the Food and Drug Administration that prohibits companies from adding CBD to dietary supplements until the agency has a chance to write new rules regulating its sale.

Vitamin Shoppe will stock Irwin Naturals soft gels filled with full spectrum hemp extract, which is the entire slate of cannabinoids found in the hemp plant, including CBD. At the end of the month, Vitamin Shoppe will also start selling Garden of Life Dr. Formulated Broad Spectrum CBD Extract soft gels and liquid drops. These products will be available in 14 states, the District of Columbia and Puerto Rico.

For more on investing in health-care innovation, click here to join CNBC at our Healthy Returns Summit in New York City on May 21.Selling ingestibles, or CBD-containing products that you eat or drink, takes Vitamin Shoppe a step further than other national retailers have gone. Customers have asked for these products, both in stores and online, the company said.

 

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