South African Breweries , the local unit of global brewing unit AB InBev, has launched an alcohol-free version of Corona infused with Vitamin D, to tap into growing demand from younger generations for healthier drinking options.
It said in a statement about the launch of the new brand, Corona Cero, that significant shifts in the beer consumption sector had driven the introduction of the new product to SA. Citing a report by GlobalData, it noted that Generation Z consumers, particularly in SA, the US and Brazil, were showing a marked preference for non-alcoholic and low-alcohol beverages.South Africans need to be in the know if we want to create a prosperous future. News24 has kept the country informed for 25 years, and we're about to enter a new chapter of fearless journalism. Join our free subscription trial to unlock this story and a world of news aimed to inform, empower, and inspire.
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The boom in beer that’s being driven by health-conscious drinkersValued at $13bn and growing, brands like Heineken, Guinness, and now Corona Cero are targeting consumers, both young and older, who are moving away from alcohol.
Source: Moneyweb - 🏆 5. / 77 Read more »
The boom in beer that’s being driven by health-conscious drinkersValued at $13bn and growing, brands like Heineken, Guinness, and now Corona Cero are targeting consumers, both young and older, who are moving away from alcohol.
Source: Moneyweb - 🏆 5. / 77 Read more »