Pizza Hut Is Launching a Very Interesting Cheeseburger

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The longstanding home of the pan pizza is getting into the burger business with its newest crossover item.Photo: Shutterstock. Design: Eat This, Not That!meal is about to get even more portable. In a crossover that you probably didn't see coming, Pizza Hut is launching a burger called the Cheeseburger Melt.

The new dish is a little bit pizza, a little bit cheeseburger, and a new entry point for the pizza chain. Of course, no cheeseburger dish would be complete without french fries and a drink. But, don't worry, Pizza Hut thought of that, too. The new burger is available as part of the My Hut Box package deal, which can include fries if you so choose , plus a drink. The Cheeseburger Melt itself starts at $6.99, while the My Hut Box package starts at $8.49.

It stands to reason that the reverse crossover could work more easily because Pizza Hut doesn't have to do as much heavy lifting with making the Cheeseburger Melts. These handhelds are quite similar to a Papa John's Papadia, which has been a successful menu addition for the other pizza chain."As a brand known for exceptional pizzas, venturing into the burger business is an exciting first for us," said Lindsay Morgan, chief marketing officer at Pizza Hut, in a press release.

And just in case the Cheeseburger Melt isn't your speed, Pizza Hut offers the handheld in four other varieties: Buffalo Chicken with buffalo and ranch dipping sauces, Pepperoni Lover's with marinara dipping sauce, Meat Lover's with marinara dipping sauce, and Chicken Bacon Parmesan with ranch dipping sauce.

 

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