Laura Falsetto is desperately trying to convince her boyfriend to hop on the fitness-tracking bandwagon. The 28-year-old resident of Surrey, B.C., got her Fitbit—the fitness-tracking device that logs your steps, flights of stairs, and even sleep patterns—last Christmas, and has since become an unapologetic fan. “I love my Fitbit, maybe too much,” she says, power-walking through this phone interview.
Falsetto and Mark have reached a familiar impasse: the mounting tension between Fitbit fanatics and their eye-rolling peers. Within hours of activating a Fitbit, a user gets her first of many congratulatory emails.
Keeping up with keeners isn’t easy, admits Krista Pawley, a 41-year-old mother in Toronto. Pawley’s no slouch; she participates in daily challenges and has been known to jog on the spot to get her last-chance numbers up, but she still finds the competition is heated. “There are too many runners in my feed,” she says, “and some generational divides, too. Anyone who goes to dance parties wipes everyone else off the map. No parent can dance until 4 a.m.
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